Jobfox - Director of Marketing

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Company Name: Sparkhound

Job Title: Director of Marketing

Location: Houston, TX

Profession: Department Head or Executive

Job Description:

Location: Houston, TX
Reports To: President/CEO

Position Summary

The Director of Marketing will lead Sparkhound's efforts to reinforce and build upon its brand identity, develop an effective messaging methodology for all communications with its target market, and perform various activities in support of client satisfaction and company growth.

Responsibilities

Brand Identity and Messaging
- Promote Sparkhound's identity comprised of leadership, business focus, and effective, approachable people
- Educate target market about Sparkhound's approach
- Develop and maintain website and collateral materials
- Measure strengths/weaknesses of competition; develop positioning
- Update proposal and sales-related content

Campaign and Event Coordination
- Promote relationships with key members of IT community
- Educate clients on the direction of key technologies
- Support Sparkhound sales goals and initiatives

Partner Management
- Ensure communication of marketing efforts and sales opportunities with Microsoft, Dell, and Cisco
- Coordination of resource and skill requirements

Customer Loyalty
- Identification of market needs via key/targeted client interactions
- Customer satisfaction surveys

Develop and manage marketing operating budget

Skills Requirements

Significant strategic planning experience

Ability to make and implement tough decisions

Strong leadership and team-building skills

Thorough understanding of marketing, branding, and selling principles as it relates to technology services

Knowledge of the Adobe or similar tools for design and content management

Experience managing creative vendor relationships for collateral creation, brand messaging, and other creative talents that are a benefit to the company.

Education & Experience Requirements

BA or related degree required

MBA with marketing specialization desired

5+ years experience in B2B agency or corporate marketing management desired

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